Monthly Archives: May 2021

Bikaneri Bhujia - The Snack That Gave a Town Its Purpose

Bikaneri Bhujia – The Snack That Gave a Town Its Purpose

Two things are right about Bhujia -
There is no wrong time to eat Bhujia
There is no wrong way to eat Bhujia

Rajasthan, literally meaning ‘King’s land’, lives up to its name in every region of the state. With its array of regal palaces, centuries-old forts, and historic (or haunted) havelis, Rajasthan offers hospitality of a royal pedigree. The only other thing that rivals the grandeur of Rajasthan is its own food. The inhabitants have been able to devise such wondrously sumptuous dishes & delicious snacks that are not just savored by the locals but are hugely popular the world over. One of the most popular of all time is the Bikaneri Bhujia.

Usually called “Bhujia” or “Bhujia Sev”, it is one of the most common complementing namkeen snacks that can be served with almost any and every Indian dish.

It is a delightfully crunchy, & golden tea time snacks that everybody is fond of and is easily found anywhere. Its crispy texture invites people of all age groups. Be it the evening tea or breakfast, it brings life to every food it’s eaten with. If you haven’t yet tried the Bhujia yet, you have probably been living under a stone!

The Pitaara factory that manufactures Bhujia is also based in Bikaner. Just like Pitaara, there are many bhujia manufacturers who prepare bhujia in Bikaner itself. But what makes “Pitaara Bikaneri Bhujia” so good and different from other Bhujia brands is the utmost care we take in preparing this delightful snack to taste and feel exactly the way it should.

Let us delve deeper into the story of Bikaneri bhujia and its existence in Bikaner. So grab a pack of your favorite Bhujia and read on!

The enchanting land of delicacies

Away from the touristy buzz of Udaipur, Jaipur and Jodhpur is the relatively quaint but bustling city of Bikaner. A walk by the streets and you will smell the aroma of perfectly cooked moth interlaced with threads of history. No wonder the famous poet Ashok Vajpeyi once aptly remarked, “this is also a city where one half of the population is occupied with making Bhujia and the other half with eating it.”

The magic lies in the mitti of Bikaner

Bikaner is known for predominantly producing the moth crop. The moth bean - locally known as moat - along with besan (gram flour) and other spices constitute the major ingredient of a Bhujia. Even the medium of cooking, the groundnut oil, is made up of groundnuts grown predominantly in Bikaner. The ingredients are pure and native which makes the taste what it is. Ask the locals and they will proudly attribute the taste of Bikaneri Bhujia to the air and atmosphere of Bikaner, which imparts a specific taste to the namkeen. Even the water, they say, is different in Bikaner than in the adjoining towns. It’s almost as if producing Bhujia was a divine purpose bestowed by God himself over Bikaner.

According to popular history, it was in the year 1877, during the reign of Maharaja Shri Dungar Singh, that the first batch of Bhujia was manufactured in the then princely state of Bikaner. In September 2010, Bikaneri Bhujia was granted Geographical Indication protection. Today, this snack is synonymous with Bikaner, and this laidback happy town is quite satisfied letting the dish appropriate its name.

The truly Bikaneri flavour by put together by Pitaara helps make the bhujia crispy, crunchy, and spiced just right - the kind that always delights. When sprinkled on foods like poha, upma and dahi puri – it enhances the taste by several notches. You can have it solo or have it with your food, whichever way you choose to have it, you are sure to like it. We reckon you try the Pitaara Bikaneri Bhujia – it will instantly teleport your thoughts to Bikaner!

So the next time when you eat Bhujia, make sure to find the word Bikaneri in it, just like the one manufactured at Pitaara. At Pitaara, we imbibe the spirit of Bikaner and take the utmost care in manufacturing hygienic and tasty Bhujia. While you savour our Bikaneri Bhujia, try our other delicious products like Aloo Bhujia, ratlami sev, chaska malai sev, Falahari Namkeen and Khatta Meetha Mixture and so much more. Pitaara is the flagship food brand of a venture of Desai Brothers limited. Visit our website, today!

8 Minutes of Bliss Discovered Over A Cup of Tea & ChipseeZ

8 Minutes of Bliss Discovered Over A Cup of Tea & ChipseeZ

It’s 4:22 in the afternoon and I have just finished a tiresome zoom call. Having another meeting coming up at 4:30, I note the time precisely - 8 minutes left! Looks like not enough time to relax, maybe make a cup of tea for myself, Tea is important!

After quickly pressing the keys in combination required to lock my screen - a practice that I am accustomed to at work but is useless at home, I get up from my seat and head to the kitchen - on the way, asking mom napping on the couch whether I should count her in. She nods in the affirmative without even opening her eyes - a trait of a classic chai addict. Opening the drawer, I run my fingers over the stack of utensils to find the designated one we use for tea and keep it on the stove. I measure 2 cups of water and add my favourite tea leaves and sugar.

A peep through the kitchen window, I see that it is quite dark outside, darker than usual. It seems as though it would rain anytime soon, ah, much required in this hot summer! The weather is just perfect to add a dash of the quintessential adrak to the chai and I head to the fridge to get some. There’s nothing more relaxing than having adrak wali chai and some tea time snacks while watching it rain sitting on the balcony.

Within minutes of pouring milk into the boiling brew, the tea is ready. I reach out for the glass cups my mother has carefully kept aside on the top shelf only to be used on special occasions or for serving guests. I reason with myself that the first rain of summer is certainly a special occasion. The sound of rains hitting the roof gradually starts to build up - it’s raining. Clasping two cups with my fingers, I hand over one to mom and walk towards the balcony. After taking a sip, I realize something is missing; not in the tea, but something to have with it. Springing back up, I head to the kitchen and start exploring the shelves for some delicious snacks to complement my tea. After witnessing my desperate attempts and not finding anything, mom yells from her couch, “check the jar on the 3rd shelf to the extreme right”. To my surprise, I find 2 attractive-looking packs of potato chips. I pull out the green one and find the name ChipseeZ on it. The flavor is Zesty Pudina - sounds good!

I scurry my way towards the balcony not wanting to miss the precious few minutes at hand. I find a cozy corner by the wall, and finally, settle down. Placing my tea on the table, I open the packet of ChipseeZ and start munching on them while sipping on my tea. The aroma of my special chai mixed with the muddy smell emanating from the freshly wet earth gives a dopamine rush, instantly elating and refreshing my mood all at once. As I am eating my chips, occasionally dunking them in my tea, the taste of pudina just adds a lovely twist. How come I have never had these chips before?”, I wonder to myself. Intrigued, I start reading the packet carefully to learn more about it.

At that moment, a loud thunderclap from the east diverts my attention. The dark sky is lit by the lightning flashing through the clouds like electric veins. The sight looks majestic - it’s a treat to the senses. My mind wanders into the thoughts of the universe. Another thunderclap snaps me out of my fantasy and reminds me to look at the clock - It’s 4:30. I gasp! Those last 8 minutes felt like an eternity! Time to head back to my reality.

I recall how the delightful flavour of the Zesty Pudina chips was a pleasant surprise and a chance discovery of a perfect companion to my tea. “ChipseeZ”, I read out the name of the brand in my mind to make a mental note. I decide to order more of these from the store next time and even try out their other flavours.

With that happy thought, I take a deep breath, lift my empty cup and the half-finished pack of chips and head back to my work desk. With gratefulness for those 8 minutes spent well, I am now feeling more than ready for the next meeting!