Two things are right about Bhujia -
There is no wrong time to eat Bhujia
There is no wrong way to eat Bhujia
Rajasthan, literally meaning ‘King’s land’, lives up to its name in every region of the state. With its array of regal palaces, centuries-old forts, and historic (or haunted) havelis, Rajasthan offers hospitality of a royal pedigree. The only other thing that rivals the grandeur of Rajasthan is its own food. The inhabitants have been able to devise such wondrously sumptuous dishes & delicious snacks that are not just savored by the locals but are hugely popular the world over. One of the most popular of all time is the Bikaneri Bhujia.
Usually called “Bhujia” or “Bhujia Sev”, it is one of the most common complementing namkeen snacks that can be served with almost any and every Indian dish.
It is a delightfully crunchy, & golden tea time snacks that everybody is fond of and is easily found anywhere. Its crispy texture invites people of all age groups. Be it the evening tea or breakfast, it brings life to every food it’s eaten with. If you haven’t yet tried the Bhujia yet, you have probably been living under a stone!
The Pitaara factory that manufactures Bhujia is also based in Bikaner. Just like Pitaara, there are many bhujia manufacturers who prepare bhujia in Bikaner itself. But what makes “Pitaara Bikaneri Bhujia” so good and different from other Bhujia brands is the utmost care we take in preparing this delightful snack to taste and feel exactly the way it should.
Let us delve deeper into the story of Bikaneri bhujia and its existence in Bikaner. So grab a pack of your favorite Bhujia and read on!
The enchanting land of delicacies
Away from the touristy buzz of Udaipur, Jaipur and Jodhpur is the relatively quaint but bustling city of Bikaner. A walk by the streets and you will smell the aroma of perfectly cooked moth interlaced with threads of history. No wonder the famous poet Ashok Vajpeyi once aptly remarked, “this is also a city where one half of the population is occupied with making Bhujia and the other half with eating it.”
The magic lies in the mitti of Bikaner
Bikaner is known for predominantly producing the moth crop. The moth bean - locally known as moat - along with besan (gram flour) and other spices constitute the major ingredient of a Bhujia. Even the medium of cooking, the groundnut oil, is made up of groundnuts grown predominantly in Bikaner. The ingredients are pure and native which makes the taste what it is. Ask the locals and they will proudly attribute the taste of Bikaneri Bhujia to the air and atmosphere of Bikaner, which imparts a specific taste to the namkeen. Even the water, they say, is different in Bikaner than in the adjoining towns. It’s almost as if producing Bhujia was a divine purpose bestowed by God himself over Bikaner.
According to popular history, it was in the year 1877, during the reign of Maharaja Shri Dungar Singh, that the first batch of Bhujia was manufactured in the then princely state of Bikaner. In September 2010, Bikaneri Bhujia was granted Geographical Indication protection. Today, this snack is synonymous with Bikaner, and this laidback happy town is quite satisfied letting the dish appropriate its name.
The truly Bikaneri flavour by put together by Pitaara helps make the bhujia crispy, crunchy, and spiced just right - the kind that always delights. When sprinkled on foods like poha, upma and dahi puri – it enhances the taste by several notches. You can have it solo or have it with your food, whichever way you choose to have it, you are sure to like it. We reckon you try the Pitaara Bikaneri Bhujia – it will instantly teleport your thoughts to Bikaner!
So the next time when you eat Bhujia, make sure to find the word Bikaneri in it, just like the one manufactured at Pitaara. At Pitaara, we imbibe the spirit of Bikaner and take the utmost care in manufacturing hygienic and tasty Bhujia. While you savour our Bikaneri Bhujia, try our other delicious products like Aloo Bhujia, ratlami sev, chaska malai sev, Falahari Namkeen and Khatta Meetha Mixture and so much more. Pitaara is the flagship food brand of a venture of Desai Brothers limited. Visit our website, today!