India has a legacy of festival culture and the food along with it. Most Festivals start at the end of the second quarter of the year. Our every festival gathers us some Khaas Pal at every time. In India, the festivity season starts from Aashadhi Ekadashi, Guru Purnima, and the beginning of the Hindu calendar month Shravana. Most of the festivals are followed by the Hindu calendar as our country has a very old history of thousands of years of devotional culture in Hindu festivals.

As per the English calendar months of July to November is the season of the festivals in India. Almost every festival consists of fasting and every fasting day has its flavour of fasting food. Fasting is a moral and spiritual act where the aim is to purify the body and mind to acquire divine grace. Some people strictly prefer fruits for their fasting. But also during fasting time, those who have a habit of eating something tasty do not always eat fruits.

Some of the fasting food recipes have been made by Amaranth grains and flour, Raw Banana, Coconut or Coconut Milk Preparations, Milk Products, Dry Fruits, Seeds and Nuts, and Sabudana Wada or Khichdi. These are some particular eats during the fasting of the festival.

Most of the time, people prefer the tubers like potatoes, sweet potatoes, or fruits like Banana, and Apple, which are authentic on fasting days. Among them, potato is the most popular. Many fasting foods are prepared from it and eaten with equal gusto. Chips, Chivda, or salted fries made from potato are majorly eaten during the Indian festivities!

Pitaara always brings certain flavors for you, to accumulate a treasure trove of Khaas Pal on your fasting days.

These are some Pitaara Falahari Products to make your fasting days more delicious.

Falahari Teekha

This crunchy snack is made from a mixture of potatoes, raisins and peanuts. This delicious snack with a perfect blend of sweets and spices improves your fasting mood instantly and gives you the energy that lasts for a long. It will definitely be a good partner for your tea or coffee.

Falahari Meetha

This snack is made from potatoes, raisins and peanuts with a combination of crispness and correct sweetness. For those who love to eat some sweet delicious on fasting days, then this tasty mix is a feast that lifts the mood.

Chipseez Falahari Chips

The tastiest fun of your fasts in every festival that you won’t like to share on your fasting day.

Salted Peanuts

Even though they are relatively high in calories, the rich fibre and protein content in peanuts could help in increasing satiety and can make you feel full for longer.

We have some offers on the products for this special beginning of the festivals!

How monsoon is the season of having Chai!
Yes, the monsoon is indeed the season of tea times. It is special time to create the Khaas Palon Ka Khazana. We love to have Chai with something crunchy-yummy Potato Chips, and Namkeens packs, or some hot snacks like Pakoda and Samosa from the stalls. But due to the reasons of hygiene we usually avoid outside oily food like Samosas or Pakoda.
As an Indian how obsessed we are for Chai and have something along with it!

There is no doubt that we live in a country that has the oldest tea tradition in the world. The Chai culture in India is an integral part of everyone’s daily life, from the high mountains of Kashmir to the yellow shores of Kerala. People of all ages, class, and community drink all kinds of tea is available around them. Starting the day with a cup of hot tea with snacks has become a habit for everyone from young to old one.

But any type of Chai is incomplete unless we don’t eat something with it. Nowadays, because of the increasing demand for various flavoured snacks, biscuits and toasts have become older versions. Among some of the national pastimes, Indians are at the forefront of having tea culture with full of snack.

Snacks and Chai is a pair forever.

Our taste demands to have tea and snacks together every time. We have these two things made for each other. So most of the time, we miss snacks while drinking tea, and just want to have a cup of tea while having only snack. A snack completes the Khas Pal of the Chai that we drink anytime and so does the Chai.

Snacks we love to eat with Chai.

Chai is best ever enjoyed when paired with crunchy and tasty snacks. Especially some variants of Chai like Masala Chai or Irani Cream Tea with savoury snacks is the stuff for the perfect Khas Pal of rainy days are made of.

Crunchy and lightly spiced goes a long way to make tea time more delightful. And Aloo Bhujia comes into our lives to fulfil this purpose.

While you may not keep a tab of how many fistfuls of Bhujia you’ve ingested, Zesty Pudina or Zingy Tomato makes it easier to keep the count.

The sweet and sour taste of Khatta Meetha offers the best flavour in the world. You would ever like to hold the tea with this savour.

Yes, those were the days. Those Khaas Pal of our life that we used to experience in a very occasional manner. In our school or college days, we used to reunite after the long summer vacation of May. It was a heavenly feeling of meeting our classmates after so long, with whom we spent half the time of our lives of our school days. The days with least tension, no busy schedules, no stress of monthly bills & expenses, and no deadlines of EMIs or rents. Only the memories of having snack every day with our mates. The month of June is all about some new beginnings, which were usual every year but fresh every time.

June is always connected with all nostalgic moments. Even the first rainy day of hot Chai and crunchy and mouthwatering snacks like Bikaneri Bhuija, Spicy Masala Sev Murmura or some Potato Chips. Reunions with treats matter a lot to our life. It takes us to our relish funny past days; away from our present busy life.

Childhood is filled with loads of unforgettable memories that we loved to eat some specific snacks by spending time at specific places. Nostalgia is all about close friendship, eating peanuts between lectures or bunking lectures for some corny reasons and go out to ravish some treats.

Now we miss those days and cannot meet our old friends; because everyone is as busy with their own lives as we are. All of those fun times are gone away with those days. Between the busy days of our current lifestyle, we’ve lost that Khaas palon ka Khazana.

We forgot to meet and greet each other and celebrate that nostalgic era of our life. Those tasteful moments we have shared with our buddies. But nowadays we do not have even a minute to call our monstrous childhood friends or send a single text as ‘Hi buddy, How are you?” The days of “let’s meet and plan” have become “let’s plan and meet”.

So finally, let’s meet and plan! Let’s reunite and live those childhood meetups again with our mates and get out of the gates of this busy life. Let’s be nostalgic and recreate that magic.

This season we wish you the best nostalgic childhood reunions. Pitaara is the ultimate solution to create some Khas Pal along with you and your buddies by accompanying its crunchy and yummy palatable snacks.

Bikaneri Bhuija:

Bikaneri Bhujia is a snack that you never say no to. The best snack for every season and any party gatherings. Bikaneri Bhujia is always delicious Crispy and even crunchy. It relishing works as a supplement to many other foods to enhance the taste. We can add a few mint leaves and cherry tomatoes and squeeze some lemon juice into the mix by garnishing with green chillies. Bikaneri Bhujia gives a pleasant taste and a delicious contrast with tea.

Masala Sev Murmura:

Masala Sev Murmura is the tastiest snack for those who are spicy lovers. Crunchy Murmura (puffed rice) with a delicious mixture of spicy Sev taste satiates not just your mid-meal hunger but also your taste buds. Pitaara’s Masala Sev Murmura is a great namkeen for those looking for a pack with a tasty twist of masala mix. It is a perfect treat with tea, lemonade, or any of your favorite beverages.

Peppy Cream & Onion:

When you try for something unique to make your treats special, here is the way to it. A combination of cream and onion is always a bit different and an amazingly tastiest choice. The mildly sweet and creamy taste of these potato chips pleases the tongue. Peppy Cream & Onion is a great tasteful treat for any get-together, party, or trip you plan anytime.

Summer is undoubtedly the best season in the world ever. Sunny days seem to go on forever. The evening stays light till night. The mornings are so bright that they excite you to get up. The season of Celebrations, Trips, and Get together. Our office Trips or Friends and Family occasions like birthdays, anniversaries, farewell, and welcome parties; we are always hungry to make those ‘Khas Pal‘ whenever there are our special meetups. And the summer season forces us to come out together and make a shout to get our ‘Khazaana, Khaas Palon Ka.’

Everyone’s favourite season is the Summer because of the warm weather, academic holidays, and limitless fun. We enjoy the warm weather because it is the perfect environment for outdoor activities. The best thing about Summer is that the schools are closed for almost two months, then parents have to plan some notable changes from the regulars routine of their kids.

Summer is one of the four seasons, which passes after spring and foretells autumn. At this time of year, the days get warmer, and longer, while the nights of this season are the shortest. The Sun is shining so brightly, and everything around hints to go outdoors! It motivates us to do something special these days.

Every day of summer has stories; a story of a lovely couple, a tale of best friends, a bonding between relations. Then the food of the story makes it memorable. In short, the Summer season is defined as the extravaganzas of gathering, outing, traveling, and having treats together.

As we all know that our any event or gatherings is incomplete without snacks. In fact the Party is all about having good food and beverages. Rather the combinations of both should be perfect to enjoy the Khazaana Khaas Palon ka.

Let’s plan accordingly with your adorable folks and Pitaara is always with you to make your Khaas Pal. Here we have some delicious and appetizing snack stuffs to bring more cheeriness in your Summertime treats.

Ghulmil Raita Boondi

Ghulmil Raita Boondi is our ultimate hit and everyone’s favourite product. And the addition of yogurt into Ghulmil means an excellent for digestion and great refreshment for overcoming heat. Ghulmil Raita Boondi is all about quite perfectness. There is no need to add extra spices to make it more flawless Raita Boondi. You can make a classic drink by adding Ghulmil Raita Boondi to Shikanji and it is always everyone’s choice for summer.

Kurkura Chana Dal

Kurkura Chana Dal is the best in terms of its crunchiness and taste. But protein-rich Dal gives immense strength along with heavenly taste. Just have lemon and mint along with it, to bring freshness to your mood as well as food. Crispy chickpeas are always ready for you to instantly refresh you to enjoy the summer and calm your hunger.

Anytime Sev Murmura

The crunchy and mild flavour of Murmura (inflated rice) and Sev is an amazing combination. This is a very light snack, as the name implies. The flavours packed in it are suitable for any season. This snack will always give you a nicer taste to your tongue and the amazing experience of easy to digest. There is no need to worry if you are a health-conscious person. It is also perfect with tea or lemonade, or any fruit drink. Your Summertime is always blessed with Anytime Sev Murmura. You can have it as much as you want at any time.

What was the first word we said after our births? Yes, it was “Maa.” Who is the most special person in our life? Yes, It’s Maa. Who endures our tantrums for our whole life? Yes, It’s our Maa. And who is our all-time favourite cook in the world? Of course, it’s Maa.

We have no identity without our Mother, rather we wouldn’t exist. Their fondness and care pamper us for our whole life. She doesn’t distinguish her adorability towards her son and daughter. She never asks for anything in return for her unconditional love.

A Mother is a real-life Wonder Woman who does a lot of magic in her kid’s life. From the time of conception, she builds a divine relationship as a mother and encourages us. However, a mother always shows good ways of behaving and principles for her little ones. It is true that behind every successful human being, there is a woman. And yes, she is called MOTHER.

It is necessary to greet her with gifts and surprises. However, we can make a variety of food for her and at least give her a break for this special day. The word mother is enough to bring smiles and positive energy to many! From infancy to the last breath, mother’s love and care make her special in everyone’s life. She is motivated by failure and shows the right path to lead a successful life.

She is like a queen without a crown! Her family is her kingdom, and members of the family are her people. She cares and strives to give the best to everyone at the house. She always stands up to make a special moment for us and invariably does something unique to gather our ‘Khazaana, Khaas Palon Ka’. The Father-child bond gels much later, while the mother-children relationship begins when the baby opens its eyes and sees the mother first. Her love for the little ones is beyond the skies, and her care is far deep under the ocean.

In recognition of her support and love, the 8th of May of every year celebrates Mother’s Day. Nowadays, many people celebrate this day just for a social media or WhatsApp post, but many do not know how emotional the reason for celebrating Mother’s Day is.

On this day every Son and Daughter should prepare something to make this day special and memorable for her. Our Mothers should know how special they are to us. Mother’s Day should be a memorable celebration for her.

Let’s celebrate a special day of our Mothers with Pitaara. Let every mother know how special she is to us. Let’s remember all the ‘Khaas Pal’ spent with Mother. Share this blog along with your Mother and don’t forget to tell her about the cherished ‘Khazaana Khaas Palon Ka’ with her.

We are always in love with Continental and Intercontinental tastes. When you want to eat something spicy and different than the usual meal, you can cross all the boundaries, or sure you do it. Then you want to eat something spicy and different than the usual meal. So, it doesn’t matter that you have to follow your diet for exercise or prescribed by your doctor. You eat it desirably.

Indian food is famous all over the world, like biryani. But with a slight change in the taste of everyday Indian food and for a different taste, Chinese and Italian food has been widely eaten
in India for the last few years. And as we all know, the Chinese food is a bit more famous than any other continental and intercontinental food. Because of the reasonable price for each type
of Chinese dishes, and most importantly the variety with its mouth-watering tastes. As much as Chinese food is available in different ways, it has a unique aroma that draws you to every
Chinese restaurant or stall hotel.

According to a survey conducted in India in the year 2018, Chinese food is as most preferable food of the Indian people, which is the most widely, consumed food in India at any time of eating. The prime reason for this popularity is the mixtures of Chinese spices blends of sauces and their unique aromatic tastes. China has an incredible history of food culture dating back to the time of the first modern civilization. An important part of their heritage is their food which became the most effective food in the world.

In terms of food culture, China is one of the largest and most influential cuisines in the world. The History of their cuisine in China and the changes in their tradition, medicine, growth,
and fashion has had an impact on the creation of new food recipes. There are very few continental types of foods in the world, which are known for their fragrant taste along with
their delicious taste. One of them is Chinese food. The variety of sauces and chutneys in Chinese cuisines give them a special taste. The Chinese are just as good at snacks as they are at
basic foods. The way they use red-green chilies, capsicum, tomatoes, onions, and cabbages with Chinese spices is tastefully palatable. We invariably go for Fried Rice, Noodles, Momos, Crispy,
Chili, Soups, Manchurians, Lollypops and a variety of Chinese dishes. Each of these items has a unique and mouth-watery taste that we love to eat often.

This is why Pitaara is presenting to you, a new flavour in the treasure of your chips that will give you an experience of an aromatic Chinese taste. To double the enjoyment of your
snacktime,

Introducing……!

“CHIPSEEZ SIZZLING CHINESE CHIPS”
The taste of Sizzling Chinese chips will give you a unique mouth-watering treat. We always take care of your habit of tasting different flavors. This is probably the first time that potato
chips with special blends of Chinese spices have been invented. Be sure to let us know about your experience with this flavour.

Chopsticks se khao ya Fingertips se…. Sizzling Chinese Ka Mazaa Dono Me Ayega

Chai (Tea) is a part of the Indian Culture since ages. Our mornings are incomplete without a hot cup of chai and a newspaper. It is a hot aromatic beverage which is consumed in almost all the households in our country. Furthermore, it is an important element of Indian hospitality. Quite often, guests were invited at home for chai and are offered chai and snacks in many households. Chai along with some tasty, crispy snacks almost completes the old traditional emotion of Atithee Devo Bhav.

Employees excuse themselves from work for a sip of chai and some munching. The break of a few minutes is rejuvenating. People, who are into a physical activity, get energy through a cutting chai and some biscuits. Ladies organize chai parties for fun. Chai, accompanied by some namkeen and gossips is entertaining without any doubt. A chai date, which is combination of perfect ambience and food, can help to start a new relationship or mend your old relationships. Chai with bun maska is a must for the youngsters who meet up for chit chatting at street corners or senior citizens at Irani Cafes. A lot can happen over a cup of tea and plate of crispy snacks. This combination is not only a custom, it is an emotion. There is a lot of warmth and energy in it.

Formal meetings where important business deals are closed follow the afternoon tea culture. Afternoon tea culture was started by British where tea is served accompanied by some tea time snacks. It is served somewhere between Lunch time and evening time. Chai is a mixture of various authentic spices like elaichi, ginger, cardamom, cloves etc. When this spicy and flavored beverage is had along with some namkeen, nuts, wafers etc, it gives lingering taste. There are so many events or occasions which are incomplete without our chai. However, my chai is incomplete without Pitaara snacks like Punjabi Tadka, Anytime Murmura, Masala Chips, Bikaneri Bhujia and many more. My chai and Pitaara snacks is definitely a tasteful combination.

Punjabi Tadka: Zesty flavors are the speciality of Punjabi Tadka. One cannot miss the texture and crunch of this snack. The taste is really different and your guests will definitely love to have it along with customary chai. This snack can also be paired with milk shake, lassi and fresh fruit juices.

Masala Chips: They can add to the excitement of the chai break. The spicy element of this snack will tempt you to have more and more. Munching on some chips along with chai will no doubt reduce the work related stress.

Bikaneri Bhujia: This is a super crispy, crunchy, spicy namkeen. This snack adds taste to the traditional foods like poha, upma etc. The combination is loved by young and old alike. Bikaneri Bhujia along with hot sweet chai, creates a delicious contrast which completely satisfies your taste buds.

Anytime Murmura: While having fun with friends, this snack cannot be missed out. It is a hit because of its simplicity. Just like a simple chai can create wonders to your mood, Anytime Murmura too elevates your mood. It consists of light weight puffed rice which is healthy too. One can make it chatpata by adding raw mango, coriander leaves and green chillies. Chai and Anytime Murmura is definitely a workable combination.

Holi is a popular ancient Hindu festival. Based on mythology, it signifies the triumph of good over evil. Based on seasons, Holi celebrates the arrival of spring and the end of winter. It marks the beginning of new harvest season. Flowers, trees start blooming and nature becomes colourful.

Holi is celebrated on full moon night of Phalguna. People light large bonfires. They get together around the bonfire, pray for social wellbeing and peace and offer coconut to the fire. This custom represents the end of evil, cruel tendencies. The next day is celebrated with colors. This festival involves smearing each other with colours irrespective of their social stature, caste and creed and thus, emphasizes equality among the people. This festival is celebrated through- out the country. In some regions, colours are replaced by dirt. The methods may differ from region to region, but the essence remains the same. The simple logic behind these traditions is to make way for all bad emotions so that only the positive and good ones stay with us.

People meet together for Holi celebration and organize parties for friends and relatives. Our Indian festivals are characterized by authentic and elaborate food culture. Each Indian festival is celebrated with traditional food preparations in the kitchen of every household. For Holi, sweets like Gujia, Ras Malai, Puranpoli, are prepared and savored. Thus, celebration is not complete without tasty food. Holi is little bit different too. Though traditional, it has a unique, mischievous fun element in it. Thandai and Bhang also are a part of celebrating this colorful and flavorful festival. The whole atmosphere is full of fun, frolic and feasts.

Holi provides a festive occasion to meet others, play, laugh, forget and forgive, and repair broken relationships. Our delicious snacks are a must in these special bonding moments.

PITAARA NAVRANG

The essence of Holi is captured in this namkeen snack. It’s a spicy mixture with crunchy peanuts, loved by all, young and old. Your Holi get together will be an instant hit with servings of Navrang. With summer being just round the corner, cold drinks can add to the flavor.

PITAARA CHATAAKE SHING

These are coated peanuts with black pepper seasoning. Black pepper makes the peanuts’ taste, twice as delicious. You will be mesmerized by its magical taste. These are inevitable in your Holi bash especially where thandai or bhang is being served.

PITAARA KURKURA CHANA DAL

Just as Holi is a combination of tradition and fun, Crispy Chana dal is healthy and tasty too. This snack is rich in protein. Lentils keep the stomach full for a long time. The crispness of the Kurkura Chana Dal is blended with tangy and spicy flavours. These are perfect to be relished intermittently during the colour bash with your friends.

CHIPSEEZ ZIPPY MASALA

Crispy and flavorful potato chips always make you wish for more. Any gathering, party, or celebration is guaranteed to be a delicious experience with this stuff. Be sure to share the Chipseez Zippy Masala with your friends, this Holi. The late night fun with friends after the bonfire will be doubled with these, for sure.

Celebrate this Holi with our most delicious PITAARA snacks and make your festival special, like never before. WISH YOU A VERY HAPPY HOLI AND RANG PANCHAMI