Who We Are

Established in 1901, DBL (Desai Brothers Limited) is an Indian conglomerate with presence across multiple sectors. DBL forayed to the snacks segment in 2013, and has two categories of offerings currently - namkeen and chips. Manufactured in our state-of-the art facilities in Gujarat & Rajasthan, Pitaara specializes in a wide variety of everyday, all-occasion savories and ChipseeZ offers a delectable range in potato chips.

We have our finger on the snacking pulse of the nation, and this allows us to consistently introduce new and delicious goodies to our portfolio. We expertly craft mouth watering flavours using wholesome spices & ingredients celebrating every mood and occasion. Our robust distribution network in west & northern India ensures seamless presence & product availability in these regions. Dedicated teams across our markets work relentlessly towards expanding footprint, bringing our offerings in safe and hygienic manner to you.

Manufacturing Facilities
Employee strength
Our Retail Network

Our Mission

To create and make easily available to everyone a wide range of tasty and quality snacks that provide them with an enjoyable, wholesome, and satisfying snacking experience

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Our Vision

We want each of our offerings to be the preferred snack-of-choice of our customers. We endeavour to do this by providing a variety of premium quality snacks made with quality ingredients: namkeens that retain the traditional taste, texture and authenticity, and an exciting range of chips and crisps in flavours that people will love.

Our Values

Whether it is our customers, distributors, retailers, collaborators, or employees, we are committed to creating enduring relationships. We put our customers first. We strive to build lasting and beneficial partnerships with our retailers and distributors. We value our team members and provide them with the support they need to succeed.
We aim for nothing less than the best. Be it the taste, texture, flavours, quality, or the packaging of our products, we aspire to provide our customers with the finest experience. To achieve this goal we have invested in resources, developed highquality facilities, designed effective processes, and we adapt and improve when required. there should be space between high quality.
Innovation is the driving force at Pitaara. It enables us to grow, improve and add value to what we have to offer.
We conduct ourselves with honesty and integrity in all we do. We build trust with our customers, vendors and employees through our actions. We are fair in all our dealings and treat everyone with respect.

Quality Promise

At the core of our Quality commitment is to develop, manufacture & distribute safe and high quality food products that consistently deliver on consumer delight.

Four Pillars of Quality Promise :

Raw Material

  • Best quality raw material
  • Choicest ingredients
  • No artificial colours, flavours
  • Robust vendor & quality management

Quality Control

  • Well equipped quality labs
  • Highly trained professionals to ensure effective execution of Quality Management system.
  • Robust process control system for delivering safe and consistent Quality Product.
  • Live ERP quality monitoring systems

Manufacturing Process & Facility

  • Best in class manufacturing facilities
  • State of the art technology
  • Automated processes ensuring hygiene, safety consistency
  • Adherence to stringent Quality Management systems

Finished Goods

  • Structured finished goods management system & processes.
  • Product sensory tests to ensure the best taste and quality