Who doesn’t like the pitter patter of raindrops? It’s like a swirl of fresh air that breathes life into everything it touches. Giving respite from the sweltering heat and sweat, the monsoon shower brings with it unbridled joy and enthusiasm. The freshness of wet green grass and the sweet smell of mud emanating from the earth creates a cheerful mood; it’s hard to remain untouched by the glories of nature.

What makes these rainy moments even more special is company of dear ones and some delicious snacks to indulge in. Organize a small cozy table near your balcony or just laze around on your couch and enjoy this monsoon weather with your favorite snacks and a hot cup of tea or coffee.

What causes rainy day cravings?

Rainy days sets your mood for those perfectly paired food cravings that go with the beauty and ambience of monsoons.

Ever wondered why it feels relaxing after a hot shower? Well, it is because after a hot shower, your body takes time to cool down and get back to normal temperature; this process of cooling down has a relaxing effect on our body. Similarly, after a prolonged spell of hot summer, a heavy downpour is refreshing, lifts off the heat and makes us indulge our munching and plunge into a lazy, relaxed mode.

Enjoy rainy days with some delicious Pitaara Snacks

Celebrate the splendour of rains with some scrumptious nibbles and tea time snacks from the house of Pitaara. We have handpicked five interesting choices from their bouquet of variants that are sure to make your rainy days more fulfilling and delightful.

1. Manchahi Moong Dal Namkeen : Pitaara’s Manchani Moong dal namkeen is the excellent snack to munch on as you enjoy the rain drops spluttering outside. Tasty and crunchy, every bite of moong dal gives your palate the flavor that’s quintessentially Indian. An ultimate crowd favorite, get your pack of this moong daal namakeen and simmering hot tea to celebrate the joy of rains.

2. Nutty tasty coated peanuts : Spiced and cooked to perfection, coated peanuts are just the right snacking options when craving for tasty indulgence. Beat the monotony of this lockdown by inviting friends to a virtual hangout and set the party mood with Pitaara nutty tasty coated peanuts and your choice of other food and drink accompaniments.

3. Bikaneri Bhujia Sev : Crunchy and spicy, Bikaneri Bhujia sev is the perfect tea time partner that can pep up your mood. You can even sprinkle it on poha, upma or dahipuri and relish the flavorful delight with your friends and family on rainy evenings. Whichever way you choose to have it, Bhujia Sev is the must-have savory that should not be missing from your snack basket.

4. Chaska Malai Sev :Treat yourself with a hot cup of masala chai and a bowl of Pitaara’s chaska malai sev as you enjoy the rain from your home. The smooth flavour and creamy texture of this namkeen is sure to leave you yum-struck. A light snack, it’s an ideal munching delight to gorge on!

5. Albela Aloo Bhujia: Dial up the flavours and fun of monsoon with a plateful of crispy and minty, aloo bhujia. Loaded with the goodness of potato and flavorsome spices, this crowd pleaser melts into mouth leaving a lingering taste & want for more.

Tasty namkeen are a must have, more so during monsoons. With these lip smacking options from Pitaara around, you are sure to have an amazing monsoon experience! You could either try out our recommendations here and or also explore the entire range that the brand has on offer. Next time as the nature mesmerizes you with its drizzles and cool breeze, make sure you are ready with your choices of yummy snacks and cherish beautiful moments!

Visit www.pitaara.com to know more.

Are you enjoying the comfort of work from home or do you find WFH really boring? Well, either ways there is something all WFHomers would agree with – the need to take small breaks to stay rejuvenated.

Whether it’s attending mundane Zoom meetings or completing client presentation, munching on delicious snacks can act as great mood enhancers, fulfilling your hunger pangs and revving up your spirits.

Pitaara offers exciting snack options to suit every mood and hour as you embark on your WFH routine. Make sure to stock your pantry with just the right snack items so you never run out of reasons and options to munch.

Stay Upbeat- Explore Delectable Snack Options!

Pitaara brings to you a wide range of delightful snack items that can stimulate your taste buds and keep you going. Whether you like very Crunchy, spicy, tangy, sweet or masaledaar there is something for everyone.

We have curated a list of top 5 picks from our range of our Pitaara namkeen & ChipseeZ chips, catering to your munching or tea time snacking needs.

1. Roasted Hing Chana :A bowl of roasted hing chana is flavorsome and filling snack item that you should not miss out. The Pitaara roasted chana with a hint of asafoetida (hing) and a tangy undertone of special spice mix can serve as a delightful mid-meal for all those unscheduled hunger pangs.

2. ChipseeZ Potato Chips: When it comes to snacking, you can’t afford to skip potato chips. An all-time favorite snack around the world, potato chips come as a savior when hit with craving for something crunchy. Flavor-packed ChipseeZ potato chips in 5 exciting flavours of Zingy Tomato, Zippy Masala, Zesty Pudina, Peppy Cream and Onion & Truly Salted are certainly a must-try to get that punch of crispy treat!

3. Albela Aloo bhujia: This is another great snack item that you can munch at anytime of the day. Made from boiled potatoes, gram flour, spices and herbs, Pitaara’s Albela aloo bhujia is the light, crunchy snack loaded with flavors. It is also a great accompaniment to other savory snacks. So, whether you are unwinding with your family members at tea time or working late at night, Aloo bhujia is the perfect snack to gorge on.

4. Khatta Meetha and More: For those who want to tantalize their tastebuds Khatta Meetha Mixture is the right option to go for. Available in tangy to sweet and spicy flavors, the mixture is extremely flavorful and hard to resist.

More Delightful offerings: With fingers on the snacking pulse of people, we bring to you several other mouth-watering variants of namkeens and mixtures that take snacking to another level. Lajawaab All-in-One mixture is worth a mention. With cashews, raisins and a bunch of other delectable ingredients, this savory makes for a good munch. It’s a perfect choice for anytime nibble!

Next time when you plan to upgrade your snack shelf don’t forget to check out Pitaara’s snack assortment. Try once and you’ll fall in love with them!

India is a country that’s known for its versatile taste palates. In fact, it’s said that food and family are possibly the two biggest obsessions in India. People here are passionate about what they eat and serve.

When we talk about food industry in India, we can hardy miss out snacks and namkeens. Be it the usual tea time with family members or occasional festivities, delicious snacks is a must-have in every household. Millennial too are fixated on this snacking habit. Munching on their favorite namkeen or chips while binge watching or studying late at night, youngsters are hooked to these mini delights.

According to a survey done on snacking habit during lockdown, it was found that Indians are snacking more and more to boost their moods, seek comfort and relieve boredom. No wonder, this lockdown period has upended sales of packaged snacks.

Tastier Varieties Available

An assortment of mouthwatering namkeen snacks available in the market offers greater options to those who do not settle for a particular type. Whether you prefer salty, tangy, spicy or sweet, there are irresistible flavor mash-ups that are perfect for satiating your mid-meal cravings. Light on your tummy and a delight to your taste bud, savories like aloo bhujia, hing chana, simply salted peanuts, sev murmura, tasty coated peanuts, potato chips or khatta meetha and more can make your snacking experience real fun.

Pitaara Snacks:

Although there are numerous brands available in the market, the one brand that certainly lives up to the expectations is Pitaara. The brand offers an exciting range of namkeens and snacks that can satisfy your munch cravings.

Pitaara brings to you snacks of stimulating flavors and textures that can make your snack indulgences more interesting and fulfilling. Whether you want to serve to your guest or just want to calm your untimely hunger pangs, these namkeens are the just the right choice!

Their crispy fresh potato snack- Aloo bhujia is definitely a lip-smacking deal that hits the right spicy and tangy notes. The manchahi moong daal is the simple yet delightful namkeen that can be paired up with hot tea or even iced drink. As for the sev murmure, the blend of crispy and mildly flavoured murmure & sev gives you an easy-breezy feeling and leaves you asking for more.

Not to forget, the tongue tickling sweet and sour mixture of gram flour, peas and peanuts, Pitaara’s Khatta Meetha offering is just another tempting teatime snack that perfectly serves you the right Indian flavour, ‘khatta’ and ‘meetha’.

Well, there are ample of other scrumptious savories and titbits that any food lover in India would vouch for. Just explore them and you’ll surely find something refreshing for your palate!

Two things are right about Bhujia -
There is no wrong time to eat Bhujia
There is no wrong way to eat Bhujia

Rajasthan, literally meaning ‘King’s land’, lives up to its name in every region of the state. With its array of regal palaces, centuries-old forts, and historic (or haunted) havelis, Rajasthan offers hospitality of a royal pedigree. The only other thing that rivals the grandeur of Rajasthan is its own food. The inhabitants have been able to devise such wondrously sumptuous dishes & delicious snacks that are not just savored by the locals but are hugely popular the world over. One of the most popular of all time is the Bikaneri Bhujia.

Usually called “Bhujia” or “Bhujia Sev”, it is one of the most common complementing namkeen snacks that can be served with almost any and every Indian dish.

It is a delightfully crunchy, & golden tea time snacks that everybody is fond of and is easily found anywhere. Its crispy texture invites people of all age groups. Be it the evening tea or breakfast, it brings life to every food it’s eaten with. If you haven’t yet tried the Bhujia yet, you have probably been living under a stone!

The Pitaara factory that manufactures Bhujia is also based in Bikaner. Just like Pitaara, there are many bhujia manufacturers who prepare bhujia in Bikaner itself. But what makes “Pitaara Bikaneri Bhujia” so good and different from other Bhujia brands is the utmost care we take in preparing this delightful snack to taste and feel exactly the way it should.

Let us delve deeper into the story of Bikaneri bhujia and its existence in Bikaner. So grab a pack of your favorite Bhujia and read on!

The enchanting land of delicacies

Away from the touristy buzz of Udaipur, Jaipur and Jodhpur is the relatively quaint but bustling city of Bikaner. A walk by the streets and you will smell the aroma of perfectly cooked moth interlaced with threads of history. No wonder the famous poet Ashok Vajpeyi once aptly remarked, “this is also a city where one half of the population is occupied with making Bhujia and the other half with eating it.”

The magic lies in the mitti of Bikaner

Bikaner is known for predominantly producing the moth crop. The moth bean - locally known as moat - along with besan (gram flour) and other spices constitute the major ingredient of a Bhujia. Even the medium of cooking, the groundnut oil, is made up of groundnuts grown predominantly in Bikaner. The ingredients are pure and native which makes the taste what it is. Ask the locals and they will proudly attribute the taste of Bikaneri Bhujia to the air and atmosphere of Bikaner, which imparts a specific taste to the namkeen. Even the water, they say, is different in Bikaner than in the adjoining towns. It’s almost as if producing Bhujia was a divine purpose bestowed by God himself over Bikaner.

According to popular history, it was in the year 1877, during the reign of Maharaja Shri Dungar Singh, that the first batch of Bhujia was manufactured in the then princely state of Bikaner. In September 2010, Bikaneri Bhujia was granted Geographical Indication protection. Today, this snack is synonymous with Bikaner, and this laidback happy town is quite satisfied letting the dish appropriate its name.

The truly Bikaneri flavour by put together by Pitaara helps make the bhujia crispy, crunchy, and spiced just right - the kind that always delights. When sprinkled on foods like poha, upma and dahi puri – it enhances the taste by several notches. You can have it solo or have it with your food, whichever way you choose to have it, you are sure to like it. We reckon you try the Pitaara Bikaneri Bhujia – it will instantly teleport your thoughts to Bikaner!

So the next time when you eat Bhujia, make sure to find the word Bikaneri in it, just like the one manufactured at Pitaara. At Pitaara, we imbibe the spirit of Bikaner and take the utmost care in manufacturing hygienic and tasty Bhujia. While you savour our Bikaneri Bhujia, try our other delicious products like Aloo Bhujia, ratlami sev, chaska malai sev, Falahari Namkeen and Khatta Meetha Mixture and so much more. Pitaara is the flagship food brand of a venture of Desai Brothers limited. Visit our website, today!

It’s 4:22 in the afternoon and I have just finished a tiresome zoom call. Having another meeting coming up at 4:30, I note the time precisely - 8 minutes left! Looks like not enough time to relax, maybe make a cup of tea for myself, Tea is important!

After quickly pressing the keys in combination required to lock my screen - a practice that I am accustomed to at work but is useless at home, I get up from my seat and head to the kitchen - on the way, asking mom napping on the couch whether I should count her in. She nods in the affirmative without even opening her eyes - a trait of a classic chai addict. Opening the drawer, I run my fingers over the stack of utensils to find the designated one we use for tea and keep it on the stove. I measure 2 cups of water and add my favourite tea leaves and sugar.

A peep through the kitchen window, I see that it is quite dark outside, darker than usual. It seems as though it would rain anytime soon, ah, much required in this hot summer! The weather is just perfect to add a dash of the quintessential adrak to the chai and I head to the fridge to get some. There’s nothing more relaxing than having adrak wali chai and some tea time snacks while watching it rain sitting on the balcony.

Within minutes of pouring milk into the boiling brew, the tea is ready. I reach out for the glass cups my mother has carefully kept aside on the top shelf only to be used on special occasions or for serving guests. I reason with myself that the first rain of summer is certainly a special occasion. The sound of rains hitting the roof gradually starts to build up - it’s raining. Clasping two cups with my fingers, I hand over one to mom and walk towards the balcony. After taking a sip, I realize something is missing; not in the tea, but something to have with it. Springing back up, I head to the kitchen and start exploring the shelves for some delicious snacks to complement my tea. After witnessing my desperate attempts and not finding anything, mom yells from her couch, “check the jar on the 3rd shelf to the extreme right”. To my surprise, I find 2 attractive-looking packs of potato chips. I pull out the green one and find the name ChipseeZ on it. The flavor is Zesty Pudina - sounds good!

I scurry my way towards the balcony not wanting to miss the precious few minutes at hand. I find a cozy corner by the wall, and finally, settle down. Placing my tea on the table, I open the packet of ChipseeZ and start munching on them while sipping on my tea. The aroma of my special chai mixed with the muddy smell emanating from the freshly wet earth gives a dopamine rush, instantly elating and refreshing my mood all at once. As I am eating my chips, occasionally dunking them in my tea, the taste of pudina just adds a lovely twist. How come I have never had these chips before?”, I wonder to myself. Intrigued, I start reading the packet carefully to learn more about it.

At that moment, a loud thunderclap from the east diverts my attention. The dark sky is lit by the lightning flashing through the clouds like electric veins. The sight looks majestic - it’s a treat to the senses. My mind wanders into the thoughts of the universe. Another thunderclap snaps me out of my fantasy and reminds me to look at the clock - It’s 4:30. I gasp! Those last 8 minutes felt like an eternity! Time to head back to my reality.

I recall how the delightful flavour of the Zesty Pudina chips was a pleasant surprise and a chance discovery of a perfect companion to my tea. “ChipseeZ”, I read out the name of the brand in my mind to make a mental note. I decide to order more of these from the store next time and even try out their other flavours.

With that happy thought, I take a deep breath, lift my empty cup and the half-finished pack of chips and head back to my work desk. With gratefulness for those 8 minutes spent well, I am now feeling more than ready for the next meeting!

For us Indians, tea time is more than just gulping down this hot liquid and getting back to work. Tea is in fact the excuse we make to refresh ourselves from work be it on office, or work from home, household chores or just catching up with family and friends. It becomes more than a break, where stories unfold and beautiful moments are enjoyed. Often, people look at these breaks for inspiration, for a refresher or just simply an opportunity to catch up with loved ones.

Whatever be the reason, we almost never enjoy our tea alone, when especially at home. We enjoy it with family or friends along with either biscuits or some delicious snack and munchies. Nothing comes close to pair with tea as perfectly as namkeen - the favorite tea time snacks of Indians. Namkeen (pronounced num-keen) is an assortment of crunchy & crispy; Indian snacks which are made from basic grains and can be flavored in practically endless ways. Typical traditional namkeen snacks in Indian cuisine include bhujia, all in one mix, coated peanuts, farsan, chivda, sev and potato chips.

Namkeen and its variety has been a household staple in our country where easily available items such as besan, nuts or puffed rice/bajra, were salted, spiced, fried/roasted for consumption. Till about forty years ago, there were just 2-3 types of namkeen available in the market. Today you will find at least a thousand different snack items being sold in the market offering various tastes, forms, textures, aromas, bases, sizes, shapes, and fillings. While all of these flavors are great, some basic ones will never go out of fashion.

Here is a list of 5 of which, we at Pitaara, think you would love to have tea with.

1. Bikaneri Bhujia - The elder sibling of Aloo Bhujia, Bikaneri Bhujia or bhujia sev originated from the city of Bikaner situated in a north-western state of Rajasthan, dating back to as early as 1877. In Bikaner, it is traditionally made of ground moth lentil instead of gram flour (besan). The infusion of black pepper along with other masalas makes it spicier than its cousin. While Bhujia is best had on its own, it also beautifully complements bhel, dahi samosa, and other chaats. Gujaratis make an entire sabji from it called sev tamatar nu shaak.

2. Albela Aloo Bhujia - Everybody loves potatoes, especially when it is cooked to perfection and what can be better than a flowy, light, thin, and crispy (and did I mention minty) version of it. Well, that’s ‘aloo bhujia’ for you. Eat a fistful of it, and you will find yourself resisting the temptation to empty the entire bag into your mouth. Put it on top of any Indian breakfast such as poha and upma and you will never like to have your breakfast without aloo bhujia namkeen again. Sprinkle it over a salad, and you’ll forget croutons even exist. The possibilities of mixing and matching this versatile Aloo bhujia is endless.

3. Nutty Tasty Coated Peanuts: Who isn’t nuts about nuts? especially when they are coated with besan! Our coated peanuts are the ever-popular Indian snack made with peanuts and coated with a spicy, tasty, zingy chickpea flour batter cooked to perfection imparting that signature crunch and golden brown hue. This heat & spice combination is perfect for a cocktail party and of course with tea too.

4. Khatta Meetha: It is sweet, it is tangy and it is delicious beyond words - we are talking about Pitaara’s popular khatta meetha mixture. This tasty snack is made up of rice flakes, peanuts, split bengal and green gram, Green Peas, with a sprinkle of dry mango powder, Rock Salt and Curry Leaves. Unlike any regular namkeen, the sweet and tangy notes of Khatta Meetha will delight you every time you burst a sago pearl (sabudana) in your mouth.

5. Sev Murmura: The snack of the diet conscious, with only two main ingredients (sev & puffed rice), the sev murmura is light on the stomach and mild in taste. The Crispy and mildly flavored pairing of murmura and sev gives you an easy-breezy feeling, making it an instant hit with both kids and adults alike. Chai will only taste better with this!

If you have your personal list of favourite snacks that might be paired with tea or coffee or just as a quick nibble we already agree, after all more the merrier! We recommend you to try out our entire handpicked range of Pitaara namkeen and discover your favourite accompaniment to tea. Visit our website, today!