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Pitaara’s Navratri Special Falahari Namkeens is here to Spark up your Festive Mood!

The festive time of Navratri is here once again and people are all geared to surrender themselves to the devotion of Goddess Durga. Marking the victory of good over evil, the festival is celebrated across the length and breadth of India with a lot of enthusiasm. From Punjab, Haryana & Delhi to UP, Bihar and West Bengal, every region has its own Navratri festive flavor!

Believed to bring prosperity, health and wisdom in the lives of the devotees, Navratri, is observed for nine nights wherein every night a different avatar of Goddess Durga is worshipped. The auspicious festival is associated with some beautiful rituals, traditions and customs that bind our country together.

Fasting is an important aspect of Navratri festival and a way of showing devotion to the divine. However, cutting down on the routine diet is challenging. Light snacks and munching tidbits like falahari namkeen, falhaari chivda, saboodana snacks etc. along with the main course keep the spirits high.

Significance of Navratri

Navratri symbolizes the nine long days that Goddess Durga fought the battle with demon king ‘Mahishasura’, eventually killing him. The nine nights are dedicated to different forms of the divine feminine principle or the shakti.

Navratri is also special as it sets the beginning of the festival season in India. It is followed by Dussehra, Diwali and Bhai Dooj, the most revered and celebrated festivals of India.

Navratri in true sense is the time to rejuvenate body and mind. Fasting, meditation and other spiritual practices help to shed off the year-long tiredness and restore mental peace. Sattvic diet and regular meditation is believed to have a great detox impact on body & mind.

Pitaara Snacks that can keep you rejuvenated during Navratri!

Pitaara brings for its customers a delightful and refreshing assortment of snacks to enliven your moments. Ranging from tantalizing mixtures and namkeens to classy potato chips, Pitaara’s treasure chest has something for all occasions and moments.

Let’s take a sneak peek into the world of Pitaara snacks and pick something that could perfectly complement your Navratri diet.

  • Saras falahari teekha

This is an Upwas special snack made of potatoes, raisins, and peanuts. With a perfect blend of sweet and spice, the savory is marked with an amazing touch of curry leaf flavor. This tasty snack will keep you going as you continue with your fasting routine. Pair it up with chai or coffee and experience the delight like never before!

  • Saras falahari meetha

For those who crave for something sweet, this is just the best snack to count on. Crispy and sweet, the Falahari Meetha melts in your mouth, leaving a sweet lingering taste. A blessing for fasting days, it’s a must-have item for your Navaratri savoury list.

  • Salted peanuts

This humble yet wholesome snack is just the right appetizer to bank on for your Navratri days. The versatile peanuts can also be used to pep up your other snack varieties. Add it to falahari chivda, saboodana kichdi, bhel etc and explore the world of flavors.

To enjoy this Navratri season and the following festivities to the fullest, keep yourself perked up. Partner with Pitaara namkeen snacks and titbits to dial-up energy and make your divine and joyful journey more cherishable!


Experience the Yum-Fun of Snacking with Chatpata Pitaara Legume Snacks

Experience the Yum-Fun of Snacking with Chatpata Pitaara Legume Snacks

When it comes to delightful snack varieties, none can miss out on the yummy legume-based savories. Whether you are enjoying a hot cup of tea with family or lazying around with friends; snacks such as moong daal, coated peanuts or hing chana etc are just the right accompaniments to set the mood.

Enjoying a sizeable share in the namkeen snacks market, these tidbits can be relished as a standalone snack or even used as the base ingredient for other creative savory recipes.

India being a land of diverse regions and cultures renders greater variety to our taste palettes. Be it main cuisines, deserts or even snacks, a mélange of flavors ensures there’s something for all. Talking of the namkeen and snack assortments, the use of varying seasonings and spices opens up the gate for a flavorful journey for snack lovers.

Pitaara is one brand that has been offering lip-smacking and luscious snacks that are hard to resist. Having proven its mark in the snack industry, the company continues to woo foodies with its incredible array of namkeens and snacks including bikaneri bhujia, aloo bhujia, moong daal, sev murmure and more.

As legume-based snacks gain popularity amongst snacking enthusiasts, Pitaara brings to you an appetizing range of ready-to-munch legume snacks. Inspired by diverse flavors and tastes, these savories are sure to kick things up a notch.

If you are a gastronome, passionate about snacking, then curated below is a list of Pitaara snacks that are a must-try for you.

Give yourself an awesome treat with Pitaara’s range of legume snacks

1. Hing Chana: Made from roasted chana, this quintessentially Indian snack is an all-time favorite of most Indian families. Pitaara gives a delightful twist to this namkeen with a tinge of asafoetida (hing) and a tangy flavor with a special masala mix. Filling and tasty, the hing chana is a crowd-pleaser that your snacking list should not give a miss.

2. Coated peanuts: Spiced to perfection, coated peanuts are yummy snacking options that will satiate your state buds. Be it the regular snack time or an impromptu get-together, Pitaara nutty tasty coated peanuts are sure to amp up your moments.

3. Salted peanuts: When you want to experience the inherent deliciousness of peanuts, try Pitaara salted peanuts. Seasoned with salt, each bite will make your munching indulgence flavorful. For snack lovers who like to explore, these versatile peanuts can be clubbed with other savories too like bhel, chaat, poha etc.

4. Moong Daal: Whether its mid-meal hunger pangs or late-night munching cravings, moong daal namkeen is the perfect snack to gorge on. Mildly flavored and light on tummy, this snack will delight your tastebuds without making you feel too full. What’s more, create your own magic recipe with moong daal by adding onion, tomatoes, coriander leaves and lemon juice to it and relish the chatpata mix.

5. Chataake Shing: Absolutely tempting, this crunchy titbit is certainly one of the best variants you’ve ever had. If you want to treat your tastebuds with a fulfilling savoury, then you must go for it. Don’t forget to share with your friends and loved ones to experience the fun of togetherness.

To take your snacking imagination to the next level, try Pitaara legume-based snack assortment. Brimming with flavors, these tidbits and namkeen mixture will lift your spirits and leave you asking for more. So, what are you waiting for, get your pack of Pitaara and spice up your snacking moments!

Choose Luscious Pitaara Snacks this Ganesh Chaturthi

Choose Luscious Pitaara Snacks to Make this Ganesh Chaturthi Even More Special!

The time is flying by fast and once again we’ve reached the exciting part of the year when we welcome Ganesh Chaturthi with full gusto. The festive mood fills the air as people brace themselves for the much-awaited festival. Marking the birth of Lord Ganesha- symbolic of new beginning and fresh start, this auspicious occasion is something we look forward to eagerly every year.

Conducting poojas at home and societies, decorating homes, visiting pandals and inviting friends and families over delicious snacks, Ganesh Chaturthi has never been a festival of subtleties. Despite Covid 19 limiting our celebrations – with no elaborate pandals, huge processions and grand visarjans, there is simply no dearth of excitement amongst the devotees.

The unbridled joy and positivity continues to touch every heart across the country. Pitaara too feels the connection and hence, brings to you a wide range of mouth-watering namkeen snacks and tit bits to add to the festive fervor.

About Ganesh Chaturthi

Celebrated in the honour of the beloved elephant-headed God, Lord Ganesha, Ganesh Chaturthi is also known as Vinayaka Chaturthi. An important festival of Hindus, it celebrated with much grandeur –massive idols are crafted and put up at temples and pandals for worshipping, people from all walks of life gather to pay homage to their idols, there’s music, dance and lot more happenings everywhere. The closing of the festival is marked by immersing of the Ganesh idols in water, known as visarjan.

Celebrated every year in mid of August & September months, the festival lasts for around ten days. Though it’s a Hindu festival celebrated across the country, certain regions are more pompous in terms of celebrations. The most extravagant and impressive ceremonies take place in Maharashtra, Andhra Pradesh, Telangana and Karnataka.

How to make your Ganesh Chaturthi more special with Pitaara?

No festival is complete without yummy savories and delicacies. So, how can we miss out this factor when it comes to the festival marked with boundless zeal and energy?

Whip up some delicious sweets at home and pair it up with yummy Pitaara namkeens. Be it jalebis, modaks or other deserts you are fond of, make sure you don’t fall short on spicy and tantalizing snacks to strike the balance.

1. Khatta Meetha : A perfect blend of sweet and sour flavors, Khaata Meetha snack is just the right snack to get you in a merry mood. Delightfully crunchy and flavorsome, the savory when added to your serving tray along with tea, coffee or juice will surely bring smiles to your guests.

2. Navarang : Kick start your party with friends and family with delectable navrang mixture. A spicy snack with crunchy peanuts, this namkeen will ignite the tastebuds and stir up the festive spirit. Team up with lip-smacking rasgulla or modak and have a fabulous time this Ganesh Chaturthi!

3. Laajawaab All in one Mixture: With cashews, raisins and blend of other yummy ingredients, this tasty mix offers you riot of flavors. Whether you want to offer delectable experience to your guest or wish to present something yummy to a host friend, Laajawab mix is just the right option to go for!

Besides the array of interesting namkeen mixture there are also scrummy ChipseeZ assortment that can add bling to your festive enthusiasm. Available in different flavors – truly salted chips, zesty pudina chips, peppy cream and onion chips and zingy tomato chips, the Pitaara chips collection is a must-have to your snacking treat.

So, what are you waiting for! Gear up for the upcoming festival and let your spirit soar high. Give yourself and home the festive makeover and set the stage for fun. As your prep goes full swing don’t forget to upgrade your snack kitty. Try Pitaara snacks and namkeens to make it more happening.

Top 5 Pitaara Snacks That You Can’t Give a Miss!

Top 5 Pitaara Snacks That You Can’t Give a Miss!

India is a land of rich food culture that strongly believes people who eat together stay together. Hence, meal time and tea time are seen as moments for sharing and strengthening bonds.

Since last year, with pandemic hitting us hard, the snacking habit has taken a completely new level. Be it work from home professionals or students attending classes on line, munching time in between breaks or while unwinding with family members has become a routine of every family life. No wonder, snacking has turned into a big trend, paving the way for new players/brands to enter the market.

The good part of this expanding market is that you get to explore a wider range of varieties and flavors. What’s more, you can have it all at your doorstep! With access to online deliveries, you can easily fill your snack cabinet with your favorite namkeen snacks and embark on flavorful journey whenever you feel like.

Amidst the crowd, Pitaara is one brand that is making its mark and winning hearts with its yummy and flavor-packed snack varieties. With finger on the snacking pulse of the nation, we have come up with delicious savories and namkeens that are perfect for celebrating every mood and occasion.

If you are looking for fun-filled and wholesome snacking experience, opt for Pitaara range. Offering a world of lip smacking snacks and namkeens, with Pitaara kitty there can never be a dull moment.

To know what the brand has in store for you lets dive into some of its mouth-watering offerings. Here is a list of popular snacks from Pitaara that are attracting raving reviews and hence a must-try for all foodies!

Top 5 Pitaara Snack Variants that you Gotta Try!

1.Truly Salted Chips: The delightful Chipseez assortment brings to you crunchy potato chips with explosion of taste with every bite. An excellent munching option, it’s sure to enliven your snacking moments. Catching up with old buddies at home or hanging around with your fun mates, a pack of Pitaara salted chips can stir up some real fun.

2.Albela Aloo Bhujia: Longing for something exciting to tantalize your taste buds? Albela aloo bhujia is just the right match! Whether you team it up with sweet chai or hot cup of coffee, this refreshing tit bit will add extra flavorful punch to your relaxed moments and set the mood right!

3.Bikaneri Bhujia: Nothing can beat the pleasure of sipping steaming cup of tea with loved ones. Does that ring your bell? Well, pairing tea with crispy and crunchy bikaneri bhujia sev can make your special moments lot more enjoyable. So, get your hands on this irresistible pack of namkeen and spark up the fun!

4.Any time Sev Murmura: When hit with unscheduled hunger pangs treat yourself with a bowl of Pitaara anytime sev murmura. Perfect by itself, this mix of puffed rice and sev can be given a scrummy twist by adding chopped onion, tomatoes, some chilli and lemon juice. Try it the way you want and give your tastebud and tummy the flavourful ride they yearn for!

Absolutely appetising, this crunchy tit bit is one of the best variants you’ve ever had. Wait no longer; order your pack of Pitaara moong dal namkeen and relish the mild yet fulfilling savoury. Share with your friends and loved ones and feel the pleasure of real happiness!

To explore more about Pitaara tasty collection visit the site

Secret to Building Special Bonds Chipseez – Dosti ka Naya Funda

Secret to Building Special Bonds Chipseez – Dosti ka Naya Funda

When it comes to packaged snacks, potato chips are the clear winner for many. Crispy, Crunchy, and flavorful it’s a perfect munching snack that foodies vouch for.

If you’re one to venture outside the original flavor profile, chances are high you’re a peppy-cream-and-onion lover, a tomato tangy fan or maybe a cheesy-chip devotee. Well, whichever flavor you choose to gorge on, picking the right brand can certainly pep up your fun moments.

The ChipseeZ from Pitaara is just the perfect choice for those who do not settle for anything less than outstanding. We offer a delectable range of potato chips that has already won many hearts. Try pitaara’s mouthwatering and delightfully crunchy potato chips to experience riot of flavors. With each flavor infused with remarkably different taste, you get to choose packs as per your mood.

Whether you are watching your favorite movie, playing video or board games or enjoying outdoor activity, with ChipseeZ around there can be no bland moments.

When talking of joyful moments of life can we miss out friends? That’s a no for sure! In fact, no fun moment is complete without friends, gossips and some crunchy snacks. So, as you catch up with your buddies reminiscing over old tales or gossiping over spicy topics don’t forget to grab your plate of scrummy ChpiseeZ. Share it with your friends and set the ball rolling for some real fun!

Sneak peak to our tasty snacking world and take your snacking imagination to the next level.

Pitaara ChipseeZ – The Real Mash-Up of Flavors to Keep your Snacking Game Fresh

1. Zippy Masala: Bursting with flavors, the masala chips are sure to tantalize your tastebuds and leave you asking for more. This appetizing nosh can amp up the fun quotient to any gathering. So, next time when you are with your fun mates don’t forget to bring the real flavorful twist of masala chips. Still better, stock up your snack basket with Pitaara Masala chips and have it as you crave it!

2. Truly Salted: The classic salted chips continue to rule hearts. The mild flavor and crunchy texture of this timeless offering is just the ideal pick to satiate your unscheduled munching cravings. Get your pack and munch to your heart’s content on this evergreen variety of chips!

3. Zesty Pudina: Craving for a refreshing munch? The zesty Pudina chips give you just the right minty punch that opens all gates of freshness. Brimming with the cool lime flavor each nibble will lift your spirits. Treat yourself and your friends to this yummy snack and stir up some real fun!

4. Peppy Cream and Onion: The mildly sweet and creamy flavored potato chips are a must-have snack for your get together. But why wait fora party to enjoy the irresistible and flavorful packed chips? Just order them online and treat yourself with the tasty chips now!

5. Zingy Tomato: Romance your taste buds with the lip smacking and tangy flavor of tomatoes and savory spices. Be it the regular snack time or impromptu get-together, this snack variety is sure to leave you yum struck! So, go get your pack of Zingy tomato chips and make the most of your moments with this super crunchy munch.

If you’re a gastronome who’s passionate about experiencing the best of flavors, then ChipseeZ potato chips is something that shouldn’t miss out from your snack list. Whether it’s partying with friends or chilling out with siblings at home, with delicious variants of ChipseeZ you have a reason to celebrate every mood and occasion!


Pitaara Snacks - Khazana Khaas Palon Ka

Pitaara – Khazana Khaas Palon Ka

Going down the memory lane of good old days, there’s something we all can connect to – the refreshing snacking time. Growing up, we all had our favourite snacks that delighted us the most. In fact, no fun time was complete without luscious snacks. Be it relishing the sweet-tangy mango slices during summers, munching on popcorn for movie nights or nibbling on humble potato chips at school breaks, string of sweet memories are attached to each of them.

For a daily serving of nostalgia, lets’ take a look at some of the delicious snacks and tit-bits that made our yesteryear memories more exciting. Curated below is a list of snacks that are guaranteed to take you on a trip down memory lane.

Throwback to snack picks that enriched our moments

1. Aloo bhujia: The iconic aloo bhujia that still continues to tantalize our taste buds was one of the favourite evening snacks. Loaded with the goodness of potato and the flavorsome spices, aloo bhujia was the delicious treat that we craved for. Whether it was unwinding with family members at tea time or watching movies at night, a plate of aloo bhujia was the perfect snack to gorge on.

2. Salted peanuts: Devouring on roasted snack with the inherent deliciousness of peanuts turned out to be the ideal munching indulgence. Seasoned with salt and just the right amount of spices, this snack was the best for the unscheduled hunger pangs. What’s more, pairing these versatile salted peanuts with bhel, chaat, poha etc made us drool over the flavourful twist.

3. Masala Sev mumura: For the quick and easy breezy munchies, sev murmura was the incredible choice. Crispy and mildly flavored, the clubbing of murmura with sev created an excellent mix. Adding a dash of lemon juice, some chopped onions and tomatoes to masala sev murmura enhanced the taste manifolds. When homes bustled with relatives during vacations, this served as a saviour snack to satiate the unscheduled hunger pangs of the guests and their little ones.

4. Moong daal : Tasty and crunchy, it’s hard to replace it! The all-time crowd pleaser, moong daal was the go-to snack that we enjoyed during picnics and leisure times. Light and tasty, snacking on moong daal with nimbu pani or other drinks added extra zing to our festive moods.

5. Potato chips: When it comes to savoury snacks, we just can’t miss out potato chips. The crunchy potato chips have justifiably been all-time favourite snacks of people around the world. Be it partying with friends or cuddling in a cosy corner to enjoy a book, partnering with potato chips always heightened the excitement. Simple yet tempting, the crunchy sound with every bite took snacking to another level.

Want to relive the pleasant memories of past by treating your taste buds with something similar? Well, with Pitaara Snacks at home, it’s easy to create the magic of flavourful experiences. The brand offers a wide range of lip-smacking snacks and namkeens that will take you back to the childhood fun days of your. You can easily order the snacks online and create the party mood with your old-time friends and cousins. So, what are you waiting for? Hark back to the good old times with your Pitaara platter and live the cherished moments once again.

Give a Flavorful Twist to your Kids’ Snacks with these Chatpate Pitaara Variants

Give a Flavorful Twist to your Kids’ Snacks with these Chatpate Pitaara Variants

Are you feeling stressed over your child’s mood swings and food tantrums? Well, you are not alone.

Pandemic and lockdown has affected all of us in more ways than anyone expected. Talking about children, it has been really hard on them too. Confined to their homes, with no schools, limited outdoor activities and no social interaction, children are turning irritable and more demanding.

This is especially true in terms of their eating habits. Children have become very choosy about what they want to eat. Preparing different snacks to serve their changing preferences and moods can be overwhelming for mothers and caregivers. But, ignoring their demands too cannot serve the purpose.

So, what can be done? Well, you don’t have to always yield to their tantrums but you can certainly make things interesting for them by resorting to some simple tips.

Make their snacks more appealing

If you want to make munching time more inviting and fun for your kids, stack your kitchen cabinet with the exciting variants of Pitaara like sev mumura, aloo bhujia, khatta meetha, tomato chips, and peppy cream & onion chips. You can club them with other savories and food items to create tempting and delicious snacks that’s just right for your picky munchkin.

1. Anytime Sev Murmura: A blend of crispy and mildly flavored murmura and sev, it’s a yummy munching option for your child’s anytime hunger. Be it short-breaks from online classes or evening hunger pangs, with anytime Sev Murmura at home , managing your kid’s hunger cravings is lot easier. What’s more, add some chopped onions, tomatoes, fresh coriander and a squeeze of lemon to impart a tantalizing taste to every nibble. Serve your kids with their favorite drinks and see them relishing it!

2. Albela aloo bhujia: We have all had it at some point as a standalone snack with a cup of tea or a cool drink to the side. You can use this chatpata tit-bit to ramp up your child’s snacking moments. Add a crunch factor to the smooth strands of their favorite Maggie or try aloo bhujia curry or sev ki sabzi for an interesting delightful twist.

3. Khatta meetha : A crunchy snack with mash up of sweet and sour flavors, it gives your child ample of options to awaken their tastebuds . While it’s tempting enough to have it as it is, you can also try it with a bowl of sev murmura or bhel for an interesting mix.

4. Salted peanuts: Gorging on roasted snack that captures the inherent deliciousness of peanuts can turn out to be a amazing indulgence. Seasoned with salt, these bites are great for munching anytime of the day. You can also add these versatile peanuts to bhel, chaat, poha, and many other dishes and give flavorful punch to your child’s snacks.

Tempting chips assortment

Transform dull and regular moments of your munchkins into something more delightful with the lip smacking flavors of ChipseeZ. Amazingly crunchy, the ‘Pitaara’range is ariot of flavors that is sure to enliven your child’s mood.

1. Peppy cream and onion: The mildly sweet and creamy flavored potato chips is a great treat to the taste buds. Pair this yummy munch with pudina chutney and nimbu paani to give your darlings the deserving retreat.

2. Zingy Tomato chips: Sweet and tangy, these rippled tomato chips with a sprinkling of spices is flavorful and ideal for a crunchy munch. Serve these chips as a side dish with burgers and sandwiches and give your foodie kid a heavenly feel.

There’s lot more to explore with Pitaara namkeen and ChipseeZ. Unveil the treasure box of savories with Pitaara namkeen snacks and witness the real joy of snacking with your kids.

Delightful Pitaara Snacks – A Perfect Pick for your Rainy Day Cravings

Delightful Pitaara Snacks – A Perfect Pick for your Rainy Day Cravings

Who doesn’t like the pitter patter of raindrops? It’s like a swirl of fresh air that breathes life into everything it touches. Giving respite from the sweltering heat and sweat, the monsoon shower brings with it unbridled joy and enthusiasm. The freshness of wet green grass and the sweet smell of mud emanating from the earth creates a cheerful mood; it’s hard to remain untouched by the glories of nature.

What makes these rainy moments even more special is company of dear ones and some delicious snacks to indulge in. Organize a small cozy table near your balcony or just laze around on your couch and enjoy this monsoon weather with your favorite snacks and a hot cup of tea or coffee.

What causes rainy day cravings?

Rainy days sets your mood for those perfectly paired food cravings that go with the beauty and ambience of monsoons.

Ever wondered why it feels relaxing after a hot shower? Well, it is because after a hot shower, your body takes time to cool down and get back to normal temperature; this process of cooling down has a relaxing effect on our body. Similarly, after a prolonged spell of hot summer, a heavy downpour is refreshing, lifts off the heat and makes us indulge our munching and plunge into a lazy, relaxed mode.

Enjoy rainy days with some delicious Pitaara Snacks

Celebrate the splendour of rains with some scrumptious nibbles and tea time snacks from the house of Pitaara. We have handpicked five interesting choices from their bouquet of variants that are sure to make your rainy days more fulfilling and delightful.

1. Manchahi Moong Dal Namkeen : Pitaara’s Manchani Moong dal namkeen is the excellent snack to munch on as you enjoy the rain drops spluttering outside. Tasty and crunchy, every bite of moong dal gives your palate the flavor that’s quintessentially Indian. An ultimate crowd favorite, get your pack of this moong daal namakeen and simmering hot tea to celebrate the joy of rains.

2. Nutty tasty coated peanuts : Spiced and cooked to perfection, coated peanuts are just the right snacking options when craving for tasty indulgence. Beat the monotony of this lockdown by inviting friends to a virtual hangout and set the party mood with Pitaara nutty tasty coated peanuts and your choice of other food and drink accompaniments.

3. Bikaneri Bhujia Sev : Crunchy and spicy, Bikaneri Bhujia sev is the perfect tea time partner that can pep up your mood. You can even sprinkle it on poha, upma or dahipuri and relish the flavorful delight with your friends and family on rainy evenings. Whichever way you choose to have it, Bhujia Sev is the must-have savory that should not be missing from your snack basket.

4. Chaska Malai Sev :Treat yourself with a hot cup of masala chai and a bowl of Pitaara’s chaska malai sev as you enjoy the rain from your home. The smooth flavour and creamy texture of this namkeen is sure to leave you yum-struck. A light snack, it’s an ideal munching delight to gorge on!

5. Albela Aloo Bhujia: Dial up the flavours and fun of monsoon with a plateful of crispy and minty, aloo bhujia. Loaded with the goodness of potato and flavorsome spices, this crowd pleaser melts into mouth leaving a lingering taste & want for more.

Tasty namkeen are a must have, more so during monsoons. With these lip smacking options from Pitaara around, you are sure to have an amazing monsoon experience! You could either try out our recommendations here and or also explore the entire range that the brand has on offer. Next time as the nature mesmerizes you with its drizzles and cool breeze, make sure you are ready with your choices of yummy snacks and cherish beautiful moments!

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Pep Up your WFH Routine with Lip Smacking Variety of Snacks

Pep Up your WFH Routine with Lip Smacking Variety of Snacks

Are you enjoying the comfort of work from home or do you find WFH really boring? Well, either ways there is something all WFHomers would agree with – the need to take small breaks to stay rejuvenated.

Whether it’s attending mundane Zoom meetings or completing client presentation, munching on delicious snacks can act as great mood enhancers, fulfilling your hunger pangs and revving up your spirits.

Pitaara offers exciting snack options to suit every mood and hour as you embark on your WFH routine. Make sure to stock your pantry with just the right snack items so you never run out of reasons and options to munch.

Stay Upbeat- Explore Delectable Snack Options!

Pitaara brings to you a wide range of delightful snack items that can stimulate your taste buds and keep you going. Whether you like very Crunchy, spicy, tangy, sweet or masaledaar there is something for everyone.

We have curated a list of top 5 picks from our range of our Pitaara namkeen & ChipseeZ chips, catering to your munching or tea time snacking needs.

1. Roasted Hing Chana :A bowl of roasted hing chana is flavorsome and filling snack item that you should not miss out. The Pitaara roasted chana with a hint of asafoetida (hing) and a tangy undertone of special spice mix can serve as a delightful mid-meal for all those unscheduled hunger pangs.

2. ChipseeZ Potato Chips: When it comes to snacking, you can’t afford to skip potato chips. An all-time favorite snack around the world, potato chips come as a savior when hit with craving for something crunchy. Flavor-packed ChipseeZ potato chips in 5 exciting flavours of Zingy Tomato, Zippy Masala, Zesty Pudina, Peppy Cream and Onion & Truly Salted are certainly a must-try to get that punch of crispy treat!

3. Albela Aloo bhujia: This is another great snack item that you can munch at anytime of the day. Made from boiled potatoes, gram flour, spices and herbs, Pitaara’s Albela aloo bhujia is the light, crunchy snack loaded with flavors. It is also a great accompaniment to other savory snacks. So, whether you are unwinding with your family members at tea time or working late at night, Aloo bhujia is the perfect snack to gorge on.

4. Khatta Meetha and More: For those who want to tantalize their tastebuds Khatta Meetha Mixture is the right option to go for. Available in tangy to sweet and spicy flavors, the mixture is extremely flavorful and hard to resist.

More Delightful offerings: With fingers on the snacking pulse of people, we bring to you several other mouth-watering variants of namkeens and mixtures that take snacking to another level. Lajawaab All-in-One mixture is worth a mention. With cashews, raisins and a bunch of other delectable ingredients, this savory makes for a good munch. It’s a perfect choice for anytime nibble!

Next time when you plan to upgrade your snack shelf don’t forget to check out Pitaara’s snack assortment. Try once and you’ll fall in love with them!

Delightful Snacks – Adding Flavor to your Life!

Delightful Snacks – Adding Flavor to your Life!

India is a country that’s known for its versatile taste palates. In fact, it’s said that food and family are possibly the two biggest obsessions in India. People here are passionate about what they eat and serve.

When we talk about food industry in India, we can hardy miss out snacks and namkeens. Be it the usual tea time with family members or occasional festivities, delicious snacks is a must-have in every household. Millennial too are fixated on this snacking habit. Munching on their favorite namkeen or chips while binge watching or studying late at night, youngsters are hooked to these mini delights.

According to a survey done on snacking habit during lockdown, it was found that Indians are snacking more and more to boost their moods, seek comfort and relieve boredom. No wonder, this lockdown period has upended sales of packaged snacks.

Tastier Varieties Available

An assortment of mouthwatering namkeen snacks available in the market offers greater options to those who do not settle for a particular type. Whether you prefer salty, tangy, spicy or sweet, there are irresistible flavor mash-ups that are perfect for satiating your mid-meal cravings. Light on your tummy and a delight to your taste bud, savories like aloo bhujia, hing chana, simply salted peanuts, sev murmura, tasty coated peanuts, potato chips or khatta meetha and more can make your snacking experience real fun.

Pitaara Snacks:

Although there are numerous brands available in the market, the one brand that certainly lives up to the expectations is Pitaara. The brand offers an exciting range of namkeens and snacks that can satisfy your munch cravings.

Pitaara brings to you snacks of stimulating flavors and textures that can make your snack indulgences more interesting and fulfilling. Whether you want to serve to your guest or just want to calm your untimely hunger pangs, these namkeens are the just the right choice!

Their crispy fresh potato snack- Aloo bhujia is definitely a lip-smacking deal that hits the right spicy and tangy notes. The manchahi moong daal is the simple yet delightful namkeen that can be paired up with hot tea or even iced drink. As for the sev murmure, the blend of crispy and mildly flavoured murmure & sev gives you an easy-breezy feeling and leaves you asking for more.

Not to forget, the tongue tickling sweet and sour mixture of gram flour, peas and peanuts, Pitaara’s Khatta Meetha offering is just another tempting teatime snack that perfectly serves you the right Indian flavour, ‘khatta’ and ‘meetha’.

Well, there are ample of other scrumptious savories and titbits that any food lover in India would vouch for. Just explore them and you’ll surely find something refreshing for your palate!

Bikaneri Bhujia - The Snack That Gave a Town Its Purpose

Bikaneri Bhujia – The Snack That Gave a Town Its Purpose

Two things are right about Bhujia -
There is no wrong time to eat Bhujia
There is no wrong way to eat Bhujia

Rajasthan, literally meaning ‘King’s land’, lives up to its name in every region of the state. With its array of regal palaces, centuries-old forts, and historic (or haunted) havelis, Rajasthan offers hospitality of a royal pedigree. The only other thing that rivals the grandeur of Rajasthan is its own food. The inhabitants have been able to devise such wondrously sumptuous dishes & delicious snacks that are not just savored by the locals but are hugely popular the world over. One of the most popular of all time is the Bikaneri Bhujia.

Usually called “Bhujia” or “Bhujia Sev”, it is one of the most common complementing namkeen snacks that can be served with almost any and every Indian dish.

It is a delightfully crunchy, & golden tea time snacks that everybody is fond of and is easily found anywhere. Its crispy texture invites people of all age groups. Be it the evening tea or breakfast, it brings life to every food it’s eaten with. If you haven’t yet tried the Bhujia yet, you have probably been living under a stone!

The Pitaara factory that manufactures Bhujia is also based in Bikaner. Just like Pitaara, there are many bhujia manufacturers who prepare bhujia in Bikaner itself. But what makes “Pitaara Bikaneri Bhujia” so good and different from other Bhujia brands is the utmost care we take in preparing this delightful snack to taste and feel exactly the way it should.

Let us delve deeper into the story of Bikaneri bhujia and its existence in Bikaner. So grab a pack of your favorite Bhujia and read on!

The enchanting land of delicacies

Away from the touristy buzz of Udaipur, Jaipur and Jodhpur is the relatively quaint but bustling city of Bikaner. A walk by the streets and you will smell the aroma of perfectly cooked moth interlaced with threads of history. No wonder the famous poet Ashok Vajpeyi once aptly remarked, “this is also a city where one half of the population is occupied with making Bhujia and the other half with eating it.”

The magic lies in the mitti of Bikaner

Bikaner is known for predominantly producing the moth crop. The moth bean - locally known as moat - along with besan (gram flour) and other spices constitute the major ingredient of a Bhujia. Even the medium of cooking, the groundnut oil, is made up of groundnuts grown predominantly in Bikaner. The ingredients are pure and native which makes the taste what it is. Ask the locals and they will proudly attribute the taste of Bikaneri Bhujia to the air and atmosphere of Bikaner, which imparts a specific taste to the namkeen. Even the water, they say, is different in Bikaner than in the adjoining towns. It’s almost as if producing Bhujia was a divine purpose bestowed by God himself over Bikaner.

According to popular history, it was in the year 1877, during the reign of Maharaja Shri Dungar Singh, that the first batch of Bhujia was manufactured in the then princely state of Bikaner. In September 2010, Bikaneri Bhujia was granted Geographical Indication protection. Today, this snack is synonymous with Bikaner, and this laidback happy town is quite satisfied letting the dish appropriate its name.

The truly Bikaneri flavour by put together by Pitaara helps make the bhujia crispy, crunchy, and spiced just right - the kind that always delights. When sprinkled on foods like poha, upma and dahi puri – it enhances the taste by several notches. You can have it solo or have it with your food, whichever way you choose to have it, you are sure to like it. We reckon you try the Pitaara Bikaneri Bhujia – it will instantly teleport your thoughts to Bikaner!

So the next time when you eat Bhujia, make sure to find the word Bikaneri in it, just like the one manufactured at Pitaara. At Pitaara, we imbibe the spirit of Bikaner and take the utmost care in manufacturing hygienic and tasty Bhujia. While you savour our Bikaneri Bhujia, try our other delicious products like Aloo Bhujia, ratlami sev, chaska malai sev, Falahari Namkeen and Khatta Meetha Mixture and so much more. Pitaara is the flagship food brand of a venture of Desai Brothers limited. Visit our website, today!

8 Minutes of Bliss Discovered Over A Cup of Tea & ChipseeZ

8 Minutes of Bliss Discovered Over A Cup of Tea & ChipseeZ

It’s 4:22 in the afternoon and I have just finished a tiresome zoom call. Having another meeting coming up at 4:30, I note the time precisely - 8 minutes left! Looks like not enough time to relax, maybe make a cup of tea for myself, Tea is important!

After quickly pressing the keys in combination required to lock my screen - a practice that I am accustomed to at work but is useless at home, I get up from my seat and head to the kitchen - on the way, asking mom napping on the couch whether I should count her in. She nods in the affirmative without even opening her eyes - a trait of a classic chai addict. Opening the drawer, I run my fingers over the stack of utensils to find the designated one we use for tea and keep it on the stove. I measure 2 cups of water and add my favourite tea leaves and sugar.

A peep through the kitchen window, I see that it is quite dark outside, darker than usual. It seems as though it would rain anytime soon, ah, much required in this hot summer! The weather is just perfect to add a dash of the quintessential adrak to the chai and I head to the fridge to get some. There’s nothing more relaxing than having adrak wali chai and some tea time snacks while watching it rain sitting on the balcony.

Within minutes of pouring milk into the boiling brew, the tea is ready. I reach out for the glass cups my mother has carefully kept aside on the top shelf only to be used on special occasions or for serving guests. I reason with myself that the first rain of summer is certainly a special occasion. The sound of rains hitting the roof gradually starts to build up - it’s raining. Clasping two cups with my fingers, I hand over one to mom and walk towards the balcony. After taking a sip, I realize something is missing; not in the tea, but something to have with it. Springing back up, I head to the kitchen and start exploring the shelves for some delicious snacks to complement my tea. After witnessing my desperate attempts and not finding anything, mom yells from her couch, “check the jar on the 3rd shelf to the extreme right”. To my surprise, I find 2 attractive-looking packs of potato chips. I pull out the green one and find the name ChipseeZ on it. The flavor is Zesty Pudina - sounds good!

I scurry my way towards the balcony not wanting to miss the precious few minutes at hand. I find a cozy corner by the wall, and finally, settle down. Placing my tea on the table, I open the packet of ChipseeZ and start munching on them while sipping on my tea. The aroma of my special chai mixed with the muddy smell emanating from the freshly wet earth gives a dopamine rush, instantly elating and refreshing my mood all at once. As I am eating my chips, occasionally dunking them in my tea, the taste of pudina just adds a lovely twist. How come I have never had these chips before?”, I wonder to myself. Intrigued, I start reading the packet carefully to learn more about it.

At that moment, a loud thunderclap from the east diverts my attention. The dark sky is lit by the lightning flashing through the clouds like electric veins. The sight looks majestic - it’s a treat to the senses. My mind wanders into the thoughts of the universe. Another thunderclap snaps me out of my fantasy and reminds me to look at the clock - It’s 4:30. I gasp! Those last 8 minutes felt like an eternity! Time to head back to my reality.

I recall how the delightful flavour of the Zesty Pudina chips was a pleasant surprise and a chance discovery of a perfect companion to my tea. “ChipseeZ”, I read out the name of the brand in my mind to make a mental note. I decide to order more of these from the store next time and even try out their other flavours.

With that happy thought, I take a deep breath, lift my empty cup and the half-finished pack of chips and head back to my work desk. With gratefulness for those 8 minutes spent well, I am now feeling more than ready for the next meeting!

5 Delicious Snacks that will make your Tea Taste Even Better

5 Delicious Snacks that will make your Tea Taste Even Better

For us Indians, tea time is more than just gulping down this hot liquid and getting back to work. Tea is in fact the excuse we make to refresh ourselves from work be it on office, or work from home, household chores or just catching up with family and friends. It becomes more than a break, where stories unfold and beautiful moments are enjoyed. Often, people look at these breaks for inspiration, for a refresher or just simply an opportunity to catch up with loved ones.

Whatever be the reason, we almost never enjoy our tea alone, when especially at home. We enjoy it with family or friends along with either biscuits or some delicious snack and munchies. Nothing comes close to pair with tea as perfectly as namkeen - the favorite tea time snacks of Indians. Namkeen (pronounced num-keen) is an assortment of crunchy & crispy; Indian snacks which are made from basic grains and can be flavored in practically endless ways. Typical traditional namkeen snacks in Indian cuisine include bhujia, all in one mix, coated peanuts, farsan, chivda, sev and potato chips.

Namkeen and its variety has been a household staple in our country where easily available items such as besan, nuts or puffed rice/bajra, were salted, spiced, fried/roasted for consumption. Till about forty years ago, there were just 2-3 types of namkeen available in the market. Today you will find at least a thousand different snack items being sold in the market offering various tastes, forms, textures, aromas, bases, sizes, shapes, and fillings. While all of these flavors are great, some basic ones will never go out of fashion.

Here is a list of 5 of which, we at Pitaara, think you would love to have tea with.

1. Bikaneri Bhujia - The elder sibling of Aloo Bhujia, Bikaneri Bhujia or bhujia sev originated from the city of Bikaner situated in a north-western state of Rajasthan, dating back to as early as 1877. In Bikaner, it is traditionally made of ground moth lentil instead of gram flour (besan). The infusion of black pepper along with other masalas makes it spicier than its cousin. While Bhujia is best had on its own, it also beautifully complements bhel, dahi samosa, and other chaats. Gujaratis make an entire sabji from it called sev tamatar nu shaak.

2. Albela Aloo Bhujia - Everybody loves potatoes, especially when it is cooked to perfection and what can be better than a flowy, light, thin, and crispy (and did I mention minty) version of it. Well, that’s ‘aloo bhujia’ for you. Eat a fistful of it, and you will find yourself resisting the temptation to empty the entire bag into your mouth. Put it on top of any Indian breakfast such as poha and upma and you will never like to have your breakfast without aloo bhujia namkeen again. Sprinkle it over a salad, and you’ll forget croutons even exist. The possibilities of mixing and matching this versatile Aloo bhujia is endless.

3. Nutty Tasty Coated Peanuts: Who isn’t nuts about nuts? especially when they are coated with besan! Our coated peanuts are the ever-popular Indian snack made with peanuts and coated with a spicy, tasty, zingy chickpea flour batter cooked to perfection imparting that signature crunch and golden brown hue. This heat & spice combination is perfect for a cocktail party and of course with tea too.

4. Khatta Meetha: It is sweet, it is tangy and it is delicious beyond words - we are talking about Pitaara’s popular khatta meetha mixture. This tasty snack is made up of rice flakes, peanuts, split bengal and green gram, Green Peas, with a sprinkle of dry mango powder, Rock Salt and Curry Leaves. Unlike any regular namkeen, the sweet and tangy notes of Khatta Meetha will delight you every time you burst a sago pearl (sabudana) in your mouth.

5. Sev Murmura: The snack of the diet conscious, with only two main ingredients (sev & puffed rice), the sev murmura is light on the stomach and mild in taste. The Crispy and mildly flavored pairing of murmura and sev gives you an easy-breezy feeling, making it an instant hit with both kids and adults alike. Chai will only taste better with this!

If you have your personal list of favourite snacks that might be paired with tea or coffee or just as a quick nibble we already agree, after all more the merrier! We recommend you to try out our entire handpicked range of Pitaara namkeen and discover your favourite accompaniment to tea. Visit our website, today!

Creating unforgettable moments with Pitaara

Food is an essential part of the human experience, and snacks are an integral part of the food experience. In addition to providing sustenance and nourishment, snacks comfort us, add joy to our life, and help us forge close bonds with others. Whether it is a festivity, a celebration, or just some funfilled family time, none of these special moments are complete without our favorite delicious snacks. What’s more, by sharing our goodies with others we are able to invite them to share in our happiness.

If you recall your fondest childhood memories, the likelihood is that a majority of them would be centred around snacks. It could have been some munchies that your mother would serve you with your glass of milk every day, a treat your friend would share with you during lunch break at school, a sweet delicacy your grandmother would make every year during the festive season, or a favorite namkeen mixture that your family would like to munch on as tea-time snacks. Moments like these are the ones that are etched in your memory. And, every time you have a bite of those goodies you get to relive those wonderful memories.

The magic doesn’t end there. With good snacks, you continue to create enjoyable and unforgettable moments on a daily basis. You form bonds of warmth with those that you share your snacks with. You build team spirit when you eat tasty treats together with your colleagues. You get to express your love and regards by gifting specialities to friends and family during the festive season. You are able to welcome and make guests feel at home by offering them the choicest of eatables. In all these ways and many more, snacks enrich your life.

By bringing to people a range of tasty snacks that enhance their life, help them create moments and bonds that endure, and spark golden memories for them, Pitaara is looking to contribute in a special way to this beloved ‘snacking tradition’ that has brought happiness to so many people’s lives and continues to do so every day.